This is not a comment on the actual item or service you sell but in how you present it. If you’re not using your audience’s language and talking to a need they’ve identified, you’re fighting a marketing battle, and you need to change that today.

There’s an untapped goldmine out there for your business—YouTube. Beyond the fact that it is the second-largest search engine globally (behind its parent Google), YouTube offers a unique space for businesses to connect with their audience, showcase expertise, and build lasting relationships. It’s time to get over your fear of video and embrace the world of YouTube because it can significantly impact your business growth and reach.

SEO has long been a critical component of digital marketing strategies for small businesses. Businesses have paid experts a lot of money to optimize their website's content and structure to improve its visibility on search engine results pages (SERPs) and attract organic traffic. In recent years, SEO has undergone significant changes due to the rapid advancements in artificial intelligence (AI) and machine learning technologies. In this blog post, we will explore what you need to know to stay ahead in the game and score a few wins in organic traffic.