Liz Ogle Liz Ogle

How to Win at Content with AI

AI is one of the most efficient tools we’ve seen since the advent of the computer. But if you’re using it to generate content and then just copying and pasting, you’re missing out. And that kind of “laziness” could be costing you customers.

Here’s how a couple of quick edits can bring your AI-generated content from meh to aaaamazing.

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Liz Ogle Liz Ogle

Money Management Tips for People Who Hate Money Management

If you’re the typical small business owner, you began your business with an exciting idea, a passion. No one goes into business thinking, “I can’t wait to work on cash flow challenges.” And yet, cash flow is one of the top reasons businesses close their doors. It’s not that they aren’t making money. It’s that managing it is not everyone’s skill set.

Money management challenges are one of the most critical areas you need to master to be successful.

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Liz Ogle Liz Ogle

A List of Chamber Members to Keep In Mind on Giving Tuesday

Giving Tuesday, held annually on the Tuesday after Thanksgiving, is a global movement dedicated to giving back. It's a day to celebrate generosity and make a positive impact on our community. This year, we encourage you to support our local nonprofit Chamber Members who are working tirelessly to make a difference in the lives of others.

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Liz Ogle Liz Ogle

Holiday Gift Card Strategies for Small Business Season

If you have a small business, you should look at gift cards as a strategic tool—not just for boosting holiday revenue. Gift cards can also help you foster long-term customer relationships and assist you in increasing revenue for today for services rendered or goods purchased in the future.

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Liz Ogle Liz Ogle

How to Run an Effective “12 Days of Deals” for Small Business Season

While the twelve days of Christmas are traditionally celebrated between December 25 (Christmas Day) and January 5 (the eve of the Epiphany), consumer businesses often celebrate with the “12 Days of Deals” observance where they offer a new deal every day for twelve days leading up to Christmas Eve (although any 12 consecutive days during Small Business Season works).

The discounts can be incredibly effective in generating buzz and drawing crowds. After all, everyone wants to know what tomorrow’s discount will be. In this article, we’ll walk you through how you can capitalize on your own “12 Days of Deals” during Small Business Season.

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Liz Ogle Liz Ogle

Is Teaching the New Gold for Small Businesses?

Have you noticed these days that everyone seems to have a course or at least a YouTube video on how they do what they do? Teaching has become a secondary (and sometimes primary) revenue stream for the small business professional. Marketers, eBay sellers, and even real estate agents are turning how-to instruction into a new business.

Sure, it can enhance your brand, generate additional revenue, and establish you as an authority in your field. But it’s not always the answer for every business.

Before jumping into becoming an online guru in your industry, it's important to weigh the benefits and challenges to instructional content creation. Here’s a guide to help you decide whether going that route is the right step for your business.

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Liz Ogle Liz Ogle

The Missing Key That Could Help With Employee Retention

Does your business seem to be a revolving door of employees? If so, there are several reasons why that could be true that have nothing to do with your business itself. It could be the nature of your industry. Some industries are seasonal or attract a more nomadic employee base that tends to wander. It could also be a problem with one of your managers or supervisors. Perhaps, it’s a lack of growth opportunities.

If you’re shaking your head thinking, “No, that’s not it,” and you’re wondering what it could be for your business, The 2024 Intuit QuickBooks Allstate Health Solutions Benefits Survey may provide some answers.

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Liz Ogle Liz Ogle

Why Agility Is One of the Most Important Things in Your Marketing

The market is volatile. No, we’re not talking about stocks. The needs and desires of your audience are evolving, and your business marketing needs to follow suit. If you’re not practicing agile marketing, you’re going to fall behind.

Agile marketing is one of the most crucial aspects of marketing for businesses today. It offers significant advantages in an ever-changing marketplace. And the public’s expectations surrounding it (bet you didn’t know they already expect agility in marketing) can mean a potentially costly mistake for businesses that aren’t implementing it.

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Liz Ogle Liz Ogle

How Being the Bearer of Good News Can Be a Boon for Business

If you’re like many of us, you may have decided that watching the news is not in your mental health’s best interest. From angry rants to misinformation, it’s difficult to understand the benefits these days. That’s why focusing on positivity and feel-good stories can help your business stand out and create a sense of connection with your audience.

But what kind of “feel good” content can you provide? Read on to find out!

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Liz Ogle Liz Ogle

And The Award Goes To…

The Grandview Chamber of Commerce hosted their annual GRANDYs Award Dinner on Thursday, October 17th, 2024. This year's event was extra special as the Chamber introduced four new award categories that were voted on by the public: Business of the Year, Nonprofit of the Year, Community Champion, and Excellence in Leadership.

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Liz Ogle Liz Ogle

10 Unique Ways to Get More Email Subscribers (plus 19 tried and true methods)

If you’re like most businesspeople, finding ways to get names on your emailing list can be exhausting. We all want tons of fans and followers. There’s value behind a list of people who are interested in what you offer. Most businesses start their list with people they know. But if you want to turn your email list into marketing gold, you need to get strangers (who will become potential customers) interested in you. That’s no easy task.

It’s the kind of activity that most of us avoid because the thought of it seems so overwhelming.

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Liz Ogle Liz Ogle

How to Get Unstuck in Your Small Business

If you’re a business owner or feel responsible for a business (regardless of your actual job title), it’s not unusual to feel stuck. No, I’m not talking about the golden handcuff-kind-of-stuck where because of the cost of living, you can’t get off the work treadmill. I’m talking about feeling stuck from a mental perspective—completely uninspired.

Like the business version of writer’s block, when you’re stuck, you’re not feeling creative, and your business is paying the price for it. Yes, the simple answer to when you feel this way is to take some time off—a vacation or, if you’re able, a sabbatical.

But that’s simply not feasible for many of us.

So, what do you do to bring back that loving feeling? To feel the excitement you used to feel about your business? To see things from a new perspective again?

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Liz Ogle Liz Ogle

Why Having a Hobby is Great for Business

No, this isn’t another article about how you can turn your hobby into a side hustle. But having a hobby can be great for your existing business. It may not feel like you have enough time for a hobby, but here’s why you should prioritize hobby time (or time spent cultivating one).

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Liz Ogle Liz Ogle

Welcome New Board Members!

We are thrilled to announce the addition of several talented individuals to the Grandview Chamber of Commerce Board of Directors!

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Liz Ogle Liz Ogle

Breaking the Burnout Cycle for SmallBusiness Success

It’s important to recognize the early signs of burnout and mental health struggles. Ignoring them can have disastrous consequences for you and your business. It can lead to decreased productivity, poor decision-making, high employee turnover, and a toxic company culture. Moreover, mental health struggles can seep into personal relationships, further isolating you from the support you need.

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Liz Ogle Liz Ogle

Fast-Track Trust: How to Win Customers Quickly

Trust is the cornerstone of customer relationships, driving sales and fostering loyalty. Yet, building that trust swiftly, especially in a competitive landscape filled with countless options for consumers, can be hard. Establishing credibility and rapport takes time and effort. (It’s the one thing you can’t buy at Costco.) But strategic actions can accelerate trust building. By focusing on transparency, communication, and consistently exceeding expectations, you can cultivate trust quickly and effectively. If you want to build trust with current and potential customers, check out these important values.

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