Liz Ogle Liz Ogle

Fire Up Your Email Marketing with These Action-Driving Subject Lines

As a business owner, you are well-served by collecting emails and running an email marketing campaign if for no other reason than to remain top-of-mind with your customers. When they’re getting emails from you with exciting news and great deals (who couldn’t use those these days?) they’ll get used to hearing from you and seeing your name.

But you want to do more than just be recognizable and remain top-of-mind. You want your emails to drive purchases. Even if you don’t sell online, emails are an excellent motivator and nurturer for in-person purchases—if you can get recipients to open them.

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