You have a great business. You offer items/services everyone needs, yet you’re struggling to get people in the door. What can you do?

As a business owner, you are well-served by collecting emails and running an email marketing campaign if for no other reason than to remain top-of-mind with your customers. When they’re getting emails from you with exciting news and great deals (who couldn’t use those these days?) they’ll get used to hearing from you and seeing your name.

But you want to do more than just be recognizable and remain top-of-mind. You want your emails to drive purchases. Even if you don’t sell online, emails are an excellent motivator and nurturer for in-person purchases—if you can get recipients to open them.

If you are in a client services business (especially one where your clients might return over and over), one of the best things you can do to set yourself up for success is to understand who you want to work with and who aligns with your skills and talent.

If you’re just starting off, or you’ve fallen on hard times, it’s tempting to work with anyone and everyone. But you’ll end up sabotaging yourself in the long run when you choose to work with the “wrong” clients.

After all, there are limited hours in the workday. If you’re plugging just anyone into those spots, there may not be room for the clients that you find the most desirable.

Summer is a season of change for many small businesses. School's out, vacations are in, and customer behavior shifts as people embrace the warmer weather and longer days. For some businesses, it’s a time of enormous revenue; for others, it can herald a long dry spell.

But with a bit of planning and creativity, summer can also be a season of growth and opportunity no matter what type of business you are in (except maybe snow plowing).

Here are a few ideas that you can start thinking about today.