Create a Loyal Following with a Facebook Group for Your Business

Beginning marketers often think a Facebook group is an ideal way to bring their target market together. And while we’re not discounting the truth behind that, most novice businesses make a critical mistake when creating a Facebook group for the first time.

Their mistake negatively impacts their ability to engage their target market. And it’s such a common mistake that it needs to be addressed before we give you suggestions on engaging your market through this medium.

Most businesses that start a Facebook community place their business at the center of the community. And why not? That’s the point, right? You want more business so it should be about you.

Yes? No.